Apple heeft aangekondigd dat er een groot Racial Equity and Justice Initiative-project wordt gestart. Onder andere zal er voor $100 miljoen worden geïnvesteerd in een educatief gebouw in Detroit. Iedereen kan er terecht om tot programmeur te worden opgeleid of om begeleiding te ontvangen. Het complete persbericht lees je hieronder.
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Apple launches major new Racial Equity and Justice Initiative projects to challenge systemic racism, advance racial equity nationwide
Commitments build on Apple’s $100 million pledge and include a first-of-its-kind education hub for HBCUs and an Apple Developer Academy in Detroit
As part of its $100 million Racial Equity and Justice Initiative commitment, Apple is supporting the launch of the Propel Center (rendering above), an innovation hub for the entire HBCU community that will provide curriculum, internships, and mentorship opportunities.
Cupertino, California — Apple today announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. These forward-looking and comprehensive efforts include the Propel Center, a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs); an Apple Developer Academy to support coding and tech education for students in Detroit; and venture capital funding for Black and Brown entrepreneurs. Together, Apple’s REJI commitments aim to expand opportunities for communities of color across the country and to help build the next generation of diverse leaders.
“We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple’s enduring commitment,” said Tim Cook, Apple’s CEO. “We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honored to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple.”
Last June, Apple announced REJI in the wake of protests around the world following the killings of Breonna Taylor, George Floyd, and countless others. The initiative builds on Apple’s work to advance racial equity in education, the economy, and the criminal justice system, and is led by Apple’s vice president of Environment, Policy and Social Initiatives, Lisa Jackson. REJI complements Apple’s internal efforts to improve diversity and inclusion at every level of the company.
“Every individual deserves equal access to opportunity regardless of skin color or zip code,” said Jackson. “For too long, communities of color have faced gross injustices and institutional barriers to their pursuit of the American dream, and we are proud to lend our voices and resources to build new engines of opportunity that empower, inspire, and create meaningful change.”
Apple’s Support for HBCUs Expands with the Propel Center
Apple is working with Southern Company and a range of community stakeholders to support the launch of the Propel Center, a first-of-its-kind innovation and learning hub for the HBCU community. Apple’s $25 million contribution will enable the Propel Center to support HBCU students and faculty through a robust virtual platform, a physical campus in the historic Atlanta University Center, as well as on-campus activations at partner institutions.
The center is designed to support the next generation of diverse leaders, providing innovative curricula, technology support, career opportunities, and fellowship programs. The Propel Center will offer a wide range of educational tracks, including AI and machine learning, agricultural technologies, social justice, entertainment arts, app development, augmented reality, design and creative arts, career preparation, and entrepreneurship. Experts from Apple will help develop curricula and provide ongoing mentorship and learning support, along with offering internship opportunities.
The Propel Center campus (rendering above) — equipped with state-of-the-art lecture halls, learning labs, and on-site living for a scholars-in-residence program — will be located in the historic Atlanta University Center district.
The Propel Center was imagined and designed by Ed Farm, a groundbreaking organization that works to promote innovation and educational equity. The initiative builds upon Apple’s partnership with Ed Farm and the company’s work with three dozen HBCUs, bringing coding, creativity, and career opportunities to campuses and communities across the US.
“We’re thrilled to be partnering with Apple on this extraordinary project,” said Anthony Oni, Ed Farm’s founder and chairman of the board, and a vice president at Southern Company. “The Propel Center will help cultivate leadership and drive innovation in tech and beyond, acting as a springboard for change in communities across America.”
As part of Apple’s ongoing partnerships with HBCUs, the company is also establishing two new grants to support HBCU engineering programs. Apple’s new Innovation Grants will help HBCU Colleges of Engineering develop their silicon and hardware engineering curriculum in partnership with Apple’s experts. The new Faculty Fellows Program will support HBCU educators pursuing R&D with mentorship programs, curriculum development assistance, and funds to equip their lab spaces.
Building on its longstanding scholarship program with the Thurgood Marshall College Fund, Apple is also now offering scholarships to 100 new Apple Scholars from underrepresented communities. In addition to financial support, the Apple Scholars program includes mentorship and career development experience at Apple.
Apple’s First US Developer Academy to Open in Downtown Detroit
Later this year, Apple will open an Apple Developer Academy in Detroit — the first of its kind in the US. Detroit has a vibrant Black entrepreneur and developer community, with over 50,000 Black-owned businesses, according to US Census data. The academy is designed to empower young Black entrepreneurs, creators, and coders, helping them cultivate the skills necessary for jobs in the rapidly growing iOS app economy. Launched in collaboration with Michigan State University, Apple Developer Academy courses will be open to all learners across Detroit, regardless of their academic background or whether they have any previous coding experience.
The Apple Developer Academy will offer two programs in Detroit. A 30-day introductory program is designed for learners who are considering app economy careers and looking to better understand what it means to be a developer. The full academy program is an intensive 10- to 12-month program that will help aspiring developers build the skills needed to participate in the iOS app economy, and even start their own businesses. Apple expects the academy’s programming to reach close to 1,000 students each year with a curriculum that covers coding, design, marketing, and professional skills.
And next month, Apple will host the inaugural cohort of its Entrepreneur Camp for Black Founders and Developers for a virtual experience, offering one-on-one code-level guidance from Apple experts and engineers, as well as mentorship, inspiration, and insights from top Apple leaders.
Empowering Entrepreneurs Through New Funding Partnerships
To address systemic barriers to access and funding faced by Black and Brown entrepreneurs, Apple is today announcing two new investments in the venture capital and banking spaces, with both projects designed to provide capital to minority-owned businesses. The company will invest $10 million with Harlem Capital — an early-stage venture capital firm based in New York — to support its investments in 1,000 companies with diverse founders over the next 20 years. In addition to providing capital to entrepreneurs of color, Harlem Capital will also lend its expertise to Apple’s broader efforts to advance access to economic opportunity. The firm will offer guidance and mentorship to students at the Detroit Developer Academy and participants in Apple’s Entrepreneur Camp for Black Founders and Developers. Apple will also support Harlem Capital’s internship program, focused on opening doors for aspiring women and minority investors.
The company will also invest $25 million in Siebert Williams Shank’s Clear Vision Impact Fund, which provides capital to small and medium-size businesses, with an emphasis on minority-owned companies. The fund looks to support businesses that operate in or serve underserved markets, and that foster inclusive growth initiatives.
Lifting up Community Organizations
As part of its REJI work, Apple continues to build on its contributions toward community colleges, nonprofit advocates, and local organizations working to empower and expand opportunity for the next generation.
Apple is making a contribution to The King Center, a living memorial to the legacy of Dr. Martin Luther King Jr. to share his teachings and inspire new generations to carry forward his unfinished work. Next week, Dr. King’s daughter and the CEO of The King Center, Dr. Bernice A. King, will issue a call to action encouraging young people to give back to their communities as part of Apple’s “Challenge for Change” series — a set of conversation guides and learning-based challenges on issues related to race and inequality.
Apple’s contribution to The King Center joins the company’s previous donations to nonprofit organizations that advance equity and justice, including the Birmingham Civil Rights Institute and the Equal Justice Initiative in Montgomery, Alabama.
De aankondiging werd ook gedaan in het tv-programma CBS This Morning. Tijdens een interview met presentatrice Gayle King maakte Tim Cook het grote nieuws bekend. King bevond zich daarbij in het decor van een Apple Store, terwijl Tim Cook vanuit Apple Park via een MacBook met haar sprak. Dat wekte de indruk dat de aankondiging iets met Apple Stores te maken had.
Het interview zou al langere tijd zijn gepland, ruim voor de recente oproer in de VS. In een eerder uitgezonden fragment kwamen de gebeurtenissen bij het Capitool ter sprake. Nu het complete interview is uitgezonden weten we wat de “grote aankondiging” is, waar het tv-station zo nadrukkelijk op speculeerde.
Speculaties over groot, nieuw initiatief
Dinsdagmiddag werd al een flinke teaser rondgestrooid, door te melden dat er een groot, nieuw initiatief aan zat te komen.
This was an interview that was scheduled because they have a big announcement that they want to announce tomorrow. It is not a new product. […] It’s very exciting what we’re going to tell you about tomorrow.
Dit leidde tot wilde speculaties. Apple zou plannen hebben om de Apple Stores in te richten als vaccinatiecentra, of er zou iets aangekondigd worden op het gebied van milieu, privacy of sociale rechtvaardigheid. Een realistischer suggestie was dat Apple zou meehelpen met een registratiesysteem voor COVID-vaccinaties. Dat is in de VS nogal beroerd geregeld, met slecht werkende tools en onbegrijpelijke websites.
Apple heeft zich eerder ingezet voor de pandemie, door gezichtsschermen te ontwikkelen voor de zorg en samen met Google een systeem voor corona-blootstellingsmeldingen te bouwen. Ook heeft Apple speciale gezichtsmaskers ontworpen voor de eigen medewerkers en is er een loketsysteem in de Apple Stores gebouwd om te zorgen dat mensen veilig hun bestelling kunnen afhalen of iets kunnen inleveren voor reparatie.
In het interviewfragment dat al eerder naar buiten is gebracht, wordt alleen gesproken over de recente politieke gebeurtenissen.