In de strijd tussen RIM en Apple is er eigenlijk geen verliezer, denkt ChangeWave. Beide winnen aan marktaandeel en hebben een trouwe klantengroep, het zijn vooral Palm, Motorola en Samsung die de verliezers zijn.
Brand Battle; iPhone Iconic vs. Blackberry Business Booster vs. Nokia Numbers.
It is war out there; three smartphone brands are taking the world by storm. Nokia has the largest army and has a defensive strategy. BlackBerry is conquering the business world and Apple’s iPhone is raising its army of affluent trendsetters. Soon to be followed by a mass army of ‘can I get that music device with the white ear plugs’ (the iPod illiterates of the second hour). The three generals have different strategies and lines of communications. Let the games begin…………..lees hieronder verder……..
Brand Battle; iPhone Iconic vs. Blackberry Business Booster vs. Nokia Numbers.
It is war out there; three smartphone brands are taking the world by storm. Nokia has the largest army and has a defensive strategy. BlackBerry is conquering the business world and Apple’s iPhone is raising its army of affluent trendsetters. Soon to be followed by a mass army of ‘can I get that music device with the white ear plugs’ (the iPod illiterates of the second hour). The three generals have different strategies and lines of communications. Let the games begin…………..lees hieronder verder……..
http://www.replytoall.nl/corporate-communicatie/brand-battle-iphone-iconic-vs-blackberry-business-booster-vs-nokia-numbers/
Author: Christian ter Maat MCC, MMC, CMC; Director Carevolution; management and organisation consultants.